CAP
Business Solutions
Maximising Business Potential
Helping you Grow
We’ll partner with you to strengthen your commercial strategy by analyzing your business’s needs and offering reasoned, alternative solutions. We collaborate with you to reinforce your strategy, delivering better business performance and lasting value.
Our Services
Helping you change from the old "Supplier - Customer"" relations - to now ""Industry Value Network Partners for Collaborative Care"" where patients also increasingly have an important role.
Providing solutions and tools against the biggest challenges for the industry in digital transformation especially for customers and patients.
Discovering how to increase the effect of your activities by integrating a single digital solution targeting both HCPs and patients.
Helping you transform your communication with HCPs through integration of offline and online activities
Solutions to adopt a multi-customer model: Physicians, Payers, Policy Makers, Associations and Patients. Integrated multi-customer strategies are the way forward
03.
Consumers
Consumer market dynamics are changing. Consumers are more involved to self-care and are exposed to a range of different influences that shape product choice including: social media and online resources, word of mouth from family and friends, direct to consumer advertising, merchandising, and intervention from pharmacy workers and other healthcare professionals
Digital Marketing
As we are digital marketing professionals, we increase your network.audience. and reach your targets
Associations
Associations need digital access with their members, What we offer is awareness of your association, reach your targets and be well-known all around the world
Content Management
Content is everything. We may work on your content and make it your strength.
Pharma
For the marketers, a fundamental shift in approach is needed: from targeting and engaging with physicians and payors/indirectly communicating with patients, to take a more rounded approach with consumers themselves.
Successful marketing in an OTC area requires a different strategy and tactics and connection and engagement with all the key players, as we called “CAPING”. Caping of Consumers, Associations ( professionals and governmental bodies etc) , Pharmacies and Pharma companies. The rules of engagement is also changing and it is more digitally connected than ever.